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Change is inevitable. But sometimes change happens without our even knowing it. The Internet is a perfect example. The Net continues to change the way we do almost everything from shopping to socializing, entertainment to news. And one of the most dramatic changes has been in business — specifically in the need to attract new customers. There's a debate about whether online advertising is a branding or direct response medium. Popular opinion and research studies say it’s both—but how you execute your campaigns or creative can drive it in either direction. Because online advertising is a measurable and accountable medium, there is a tendency to view it as a direct response vehicle. With this small example I will show you one way of advertizing on the net. Some of You will be suprised or confused and some will find out how to manage with my little advertizing panel. Please take advantage of this example and have fun creating more integrated and successful marketing campaigns. |
